When she does, she more often than not looks effortlessly fashionable - a modern princess who can dress down with as much aplomb as she can dress up. She rarely looks happier than when she’s wearing it. While nobody is suggesting she should wear leggings every day like so many other 41-year-old mothers of three, we’re all for encouraging her enthusiasm for sportswear. Woe betide those pitted against her in the mother’s race. While most of us would freeze in horror if we had to perform any sporting activity in front of a camera, so confident is Kate that she barely breaks a sweat. She excels at all athletic pursuits, being as comfortable with abseiling as she is with archery, and as proficient at tennis as she is at tug-of-war. Kate is That Girl: the lean, strong and athletic one we all recognise from our school days, the annoyingly perfect one who shone with vitality like the gold cup she invariably held aloft at Sports Day after winning the 100m sprint. Credit: PerthNowįor if anyone looks good in sportswear, it is she. Camera Icon The Prince and Princess of Wales showed off their abseiling skills and helped carry a “casualty” to safety as they joined a mountain rescue team yesterday. Which is why it’s so gladdening to see Kate embracing a sportier look. We always aim to inspire our customers and with our Boss x Perfect Moment collection, we hope to inspire our customers on the slopes as well.And while we may no longer all be working from home, you would never know it from our attire.Īt school gates all across the country, the ‘just off to the gym’ look is still very much the thing to be seen in - even if the wearer plans to do nothing more strenuous than raise a latte to her lips. As presenting partner of the iconic Hahnenkamm race in Kitzbühel, Austria, and official partner of the new cross-border Matterhorn Cervino Speed Opening race between Zermatt, Switzerland, and Cervinia, Italy, it was a logical step forward for us to offer a ski collection under the Boss brand.
The sport of skiing stands for innovation, precision, passion, emotion and success, so it fits perfectly with our new brand direction. This includes offering a greater variety of products and styles in the sports market segment. “We are continuously expanding our range of casual and athleisure wear. “First and foremost, Boss is a 24/7 lifestyle brand,” said Hugo Boss chief executive officer Daniel Grieder. The capsule was an important venture for Boss as it furthers the brand’s presence in the sports world. Seeing how the marketing side of a giant like Boss comes into play and seeing that powerful effect of a collaboration coming to life, I think that’s what I was very excited about and am excited about seeing with our collaboration.” I thought it was executed beautifully, so I was very enamored with that whole collection. “I loved what they did with Russell Athletics,” she said. Gottschalk said she was partially inspired by Boss’ previous collaborations with Russell Athletic, namely the bright colors and monograms, for this collaboration.
The result is a collection offering the best fit, quality and innovation for a bold attitude on and off the slopes.” We combined our Boss new brand codes and color palette with the expertise in performance sportswear of Perfect Moment. “We wanted to combine the eye-catching design of Perfect Moment collections for skiing and apres-ski with the aesthetic of Boss athleisure and casual wear.
“When we started working on this collaboration we looked for inspiration in the Boss and Perfect Moment codes, respectively,” said Marco Falcioni, senior vice president of creative direction at Hugo Boss. Pieces are designed in a color palette that sticks true to both brands’ aesthetics, incorporating Boss’ traditional black, white and camel and combining it with Perfect Moment’s popular bright orange hue. The capsule blends together both brands’ logos, with “Boss” featured with the Perfect Moment star motif on many of the styles. The collection offers styles such as duvet jackets, ski jackets, ski pants, ski suits, knitwear and other accessories.
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